Rather than temporarily running the "main venue" of the 5th Shenzhen Urbanism and Architecture Bi-City Biennale in 2013, I proposed to curate a lasting transformation into an actual “Special Culture Zone” poised to become an important place for cultural production in Shenzhen for the years to come. The actual regeneration from a place of mass production to a place for ideas, renamed as Value Factory, broke down into three parts: 1. a physical transformation to expose and amplify the unique qualities of an industrial building and site and hence a showcase of the power of design to rescue value; 2. the temporary inhabitation by a range of global cultural institutions, to study, expand, leverage and show their work in China; 3. the organization of a wide range of public activities, to bring the factory alive on a daily basis, including the running of a design school for the duration of the Biennale. The plan was executed by a small team, including Liu Lei, Jorn Konijn and Vivian Zuidhof.
towards a value factory for Shenzhen
As Creative Director of the 5th UABB, I am proud to present to you: The Value Factory.
Conceived, designed and programmed to last much longer than the Biennale’s duration of three months, this project harkens back to the Biennale’s original idea: to create an event that acts as an urban catalyst, setting the tone for the future of the city it is dedicated to. This is why the UABB decided to use Shekou at the city’s urban border and a derelict glass factory as its main venue. At first, the factory did not seem to have much worth; now I am sure we have rescued its value.
It took my team 10 steps to get there and you will find or encounter these steps during your visit. Let me reveal them, and guide you through them…
A Value Factory
in 10 Steps
From an economic to a culture zone
From sponsor to investor
From background to foreground
Doing almost nothing
Value Factory match-making
Value Factory program partners
Value Factory Studio
Value Factory Academy
Value Factory public program
urbanism\architecture bi-city biennale 2013-2014
read the UABB publication
Value Factory Imaginations
a catalogue of value factory academy
From the very beginning of the Biennale project, it was said that the Value Factory’s horizon lies beyond that single three-monthly event. That it was poised to become a lasting place of inspiring bold ideas of designers, clients, and visiting citizens. A place for creativity as in Albert Einstein’s famous words- intelligence having fun. A place of learning and a place of doing. At the re-opening op this old factory building in its new default setting in December 2013, it was ready for further experiment, occupation, programming. Shenzhen life could take over…