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Design Society


Design Society began as a collaborative project between the Chinese state-owned enterprise China Merchants and a major British museum, the V&A. I began working to turn this into reality in 2015. At the end of 2017 it opened as a creative ecosystem of civic, cultural and commercial activities, located first in an iconic building designed by Fumihiko Maki, then proliferating through other projects as a design platform for general and professional audiences. By abstaining explicitly from the term “museum” and choosing “Design Society” as a creative platform instead, the mission was defined as never-ending, and open participation by all. Towards the end of 2020, Design Society operates its venue, hosts countless events, collaborates with schools, museums and professional associations, and has begun to proliferate its practice throughout China.


bruch mau design

The logomark inspired by the Hanzi grid, template for handwriting practice, is a new framework built upon tradition, but demonstrates a new way forward. It creates a space for action that invites people to create and make the future.


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logo explanation.png

Design Society

the making of a new design platform

When my work as Founding Director of Design Society began, the conditions were great: SOE China Merchants’ pioneering engagement with a new industry, design, had just taken off and the Victoria and Albert Museum was planning its innovative and collaborative flagship project for China. The architect Fumihiko Maki was using his vision to amplify the best qualities of the museum’s location in Shekou, by designing an urban landmark. Speaking for myself, there was the fresh experience of working as the 5th Shenzhen Urbanism/Architecture Biennale’s creative director, in one of the most vibrant cities I have ever worked for. Grateful for the opportunity, I began by mapping out the work that needed to be done to transform these conditions into an actual institution. The result was a founding document describing a vision and the actions needed to realize it.

read the publication

博物馆评论Museum Review-设计互联Design Society_Pa
博物馆评论Museum Review-设计互联Design Society_Pa


how to build a new museum











Museum Review, Vol 1, Number 2

Spring, 2018

Design Society might also be indispensable as a platform in the midst of an incredible social-economic transformation. In Shenzhen, there are so many historical dynamics interacting with each other, that an institution that maps it, exposes it, and provides a platform to translates it into new concepts, products, collaborations, formats, pilots, prototypes and models, is extremely useful. Either the energy and cultural tolerance that comes from the status of Shenzhen as a migrant and arrival city, or the collective ingenuity that comes with its reputation as maker city, or its rapidly developing cultural infrastructure and government support program that comes with its name as City of Design, as all providing tremendous conditions for experimentation and new ideas. But above all that, there is the historical force of transforming an industrial society into a new one. There is a widespread believe that this should be a “creative society”, but how exactly that should happen, how exactly that translates into real actions, how exactly that will improve lives, needs to be tested and demonstrated. Design is a perfect medium for that.

read the interview in Chinese and English